AI Citations
AI citations are the source links an AI engine attaches to its generated answers. They are the primary visibility currency of AI search.
AI citations are the source links that AI engines such as ChatGPT, Perplexity, Gemini, and Google AI Overviews attach to their generated answers. A citation signals that the engine retrieved, trusted, and used that page to construct its response.
How it works
When an engine answers a question, it retrieves candidate pages, evaluates their credibility and relevance, and cites the ones it leaned on. Earning citations depends on being retrievable (full HTML, no crawler blocks), being extractable (direct answers, clean structure), and being credible (consistent entity data, third-party mentions, demonstrated expertise on the topic).
Why it matters
Citations are the measurable unit of AI visibility. Tracking which prompts produce citations for your brand, and which competitors get cited instead, is how AI search performance is now measured and managed, the same way rankings were measured in traditional SEO. Learn more about our AI SEO agency.
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