“Abby Di Niro and MarketFX Digital were important partners to myself and 7-Eleven Canada during my tenure as the Director of Marketing, Digital and Communications. 

Her team enabled our small marketing team to develop and drive revenue digitally through knowledgeable strategy and sourcing of partners with shared values and high skills. Specifically leading:
    
– digital development strategy to ensure focus and effective plans supporting cost and time efficiency. 
– advocated for brand as digital expertise in the room in both negotiations and project execution with agencies on development projects. 
– enabled first North American ecommerce site in Canada in 2015 through selection of payment and development partners, vetting processes and flows for security and customer experience.  
– supported launch of US loyalty program in Canada without adding headcount – through sourcing a contract program lead and influencing Canada integration. At launch the Canada program led north American results, gaining approval for headcount adds. 
– supported launch of third-party delivery programs with customer experience data and supplied contractors to fulfill daily program requirements and build a multimillion-dollar business quickly without headcount. 
– sourced partners specific to the brands values and budget needs, achieving fast implementations / pivots, and long-term success. 
– contributed day to day efficient support for legal, privacy and program innovation requirements, agency and partnership contracts. 

The brand was able to drive innovation and results for over a decade, through partnership with Abby and her team at MarketFX Digital that would not have been possible within existing resources. 

If you are looking for a partner to quickly expand your capabilities, advocate for and guide your brand through today’s uncertainty, I highly recommend this team!.

L. Smith 
Former Director Marketing, Digital and Communications, 7-Eleven