Integrated Marketing Agency · Scottsdale + Vancouver · Built for the AI Era of Search
Performance LedBrand Growth
Strategy · Paid Media · SEO · GEO · Content · Social · CRM · CRO · Analytics
We replace fragmented vendor stacks with one accountable team — covering every channel that drives revenue, measured on outcomes, not impressions. Twenty years in. Senior strategists on every engagement. Built for brands that want their marketing to actually compound.
Trusted by category leaders
About marketFX digital
A full-stack marketing partner for enterprise, franchise, and multi-location brands
Who we help
Enterprise brands, franchise systems, multi-location operators, and growth-focused marketing leaders who need one accountable partner instead of five fragmented vendors.
What we do
We audit, optimize, and scale marketing performance across paid media, SEO and AI visibility, analytics, CRM, content, and conversion — unified into one growth system.
Why we're different
A senior, integrated team measured on revenue — not activity. Start with a full-funnel marketing audit or work with us as your multi-location marketing partner.
What makes marketFX different
Embedded in Strategy. Aligned to Growth.
marketFX is agnostic and collaborates seamlessly with existing internal teams, agency partners, and client resources. We integrate growth initiatives into a unified, performance-driven framework rather than replacing what is already working.
Omni-Channel Execution
We unify website, paid search, paid social, local search, SEO, email and SMS, influencers, affiliates, reputation management, and CRM automation. Every channel supports the same growth roadmap.
Revenue Accountability
We measure performance by business impact: leads, sales, store visits, calls, bookings, customer lifetime value, and margin impact. Not vanity metrics.
Integrated Team Structure
Strategy, media, SEO, creative, CRM, CRO and analytics operate as one unified approach. No silos. No fragmented reporting. No channel-level tunnel vision.
AI-Enhanced Marketing
AI-enhanced marketing that integrates search strategy, generative engine optimization, content visibility, and performance media into a unified approach — for output, precision, and search visibility.
The Integrated Growth Engine
One team. One strategy. One revenue outcome.
All channels working together — Strategy, Social, Paid Media, CRM, Content and SEO — engineered to drive revenue growth, not siloed KPIs.
Revenue
Growth
- Strategy
- Paid Media
- SEO & AI Visibility
- Content
- Social
- CRM
- CRO
- Measurement
What we do
One Integrated Team. Every Channel. Full Accountability.
Every capability your growth needs — operated under one strategy, one team, and one accountable plan. Explore the full service offering or browse the core capabilities below.
Strategic Planning
Market intelligence, customer journey mapping, and commercial strategy aligned to revenue goals.
Learn morePerformance Media
Paid search, social advertising, and programmatic buying optimized for ROAS.
Learn moreSEO & Content
Technical SEO, content strategy, and authority building for sustainable organic growth.
Learn moreCreative Production
Campaign creative, brand assets, and content that converts across every channel.
Learn moreSocial & Community
Strategic social management, community building, and sentiment-driven engagement.
Learn moreCRM & Retention
Email, SMS, loyalty programs, and lifecycle marketing that maximizes customer value.
Learn more
"Partnering with the team at marketFX led by Abby has been an absolute privilege. The team's ability to combine a clear, inspiring vision with tactical execution is rare and powerful."
"marketFX were instrumental in enabling our lean internal marketing team to punch well above its weight. They gave us the strategic architecture and channel expertise to drive incremental digital revenue for over a decade — revenue that would have been impossible to generate with internal resources alone."
Our Approach
From strategy to execution — without the gaps.
- 01
Strategy
Business goals, customer priorities, and competitive positioning mapped to a growth roadmap.
Growth Roadmap - 02
Operating Model
Team structure, workflows, and governance designed for speed and accountability.
RACI + Workflows - 03
Channels
Paid, organic, social, CRM, and content orchestrated as one unified system.
Channel Playbook - 04
Measurement
Attribution, dashboards, and optimization loops tied directly to sales growth.
Attribution Dashboard
Most agencies hand you a media plan and walk away. We build the operating system that makes every channel accountable to revenue. That's why our average client partnership is 10+ years.
Book your strategy assessmentOur Core Capabilities
Strategy, Execution, and Measurement — Unified
We unify strategy, paid media, SEO, creative, social, website optimization, and CRM into one measurable framework designed to increase leads, bookings, store visits, lifetime value, and revenue.
Digital Performance and Optimization
- Search engine optimization including technical SEO and local SEO
- Paid search and paid social
- AI-enhanced search optimization
- Conversion rate optimization
- Cross-channel analytics dashboards
- Website optimization
- Google and Maps visibility
We increase visibility where intent exists and convert demand into revenue.
Strategy, Content, and Social
- Cross-channel campaign planning
- Full-funnel messaging strategy
- Social media management
- Video and user-generated content strategy
- Influencer and ambassador programs
- Reputation growth and review management
We align brand storytelling with measurable demand generation.
Relationship and Lifecycle Marketing
- Membership and loyalty growth strategies
- Automated CRM sequences
- Lead nurturing campaigns
- Segmentation and personalization
- HubSpot, Salesforce, Klaviyo, Mailchimp integrations
- Customer lifecycle mapping
We increase retention, frequency, and lifetime value.
Paid Media That Delivers ROI
- Paid social and paid search
- Programmatic and affiliates
- Retargeting and audience segmentation
- Test-and-learn optimization framework
- Financial efficiency modeling
We track contribution to revenue, not just traffic.
Explore specific engagements: marketing audit services, SEO and AI visibility consulting, paid media audit and strategy, marketing analytics and reporting, and multi-location and franchise marketing.
marketFX vs Other Agencies
Where We Outperform Siloed Providers
Siloed providers sell activity. marketFX works towards revenue outcomes. Here is how the two models compare across the capabilities that drive measurable growth.
| Capability | RecommendedmarketFX | Siloed Providers | What This Means |
|---|---|---|---|
| Unified Omni-Channel Strategy | One roadmap across all channels, not siloed plans | ||
| Revenue-Linked KPIs | Every tactic mapped to leads, sales, and LTV | ||
| Full-Funnel Attribution | Closed-loop reporting from first touch to revenue | ||
| AI Search & Generative Engine Optimization | AI SEO, LLM visibility, and algorithmic ranking strategy | ||
| Integrated Team Structure | One team sharing insights daily, not siloed providers | ||
| CRM and Lifecycle Marketing | Retention, segmentation, and LTV built into the framework | ||
| Multi-Location Coordination | Central strategy with local execution at every location | ||
| C-Suite Reporting Dashboards | CFO/CMO-grade dashboards, not activity reports |
How We Think About the Marketing Ecosystem
Owned, Earned, and Paid Media — One Brand Growth Engine
The modern customer journey spans search, social, content, partnerships, loyalty, website, paid media, owned channels, and earned media. We unify all of them into a single growth engine.
- Owned Channels
- Website
- SEO
- CRM
- Loyalty
- First Party Data
- Earned Channels
- Organic Social
- PR
- Reviews
- UGC
- Partnerships
- Backlinks
- Community
- Paid Media
- Paid Search
- Paid Social
- Retargeting
- CTV
- Programmatic
- YouTube
- Display
- Growth Engine
Where all three converge.
- Strategy
Sets the channel mix, ICP, and KPI tree behind every decision.
→ Revenue Growth - CRM
Captures, nurtures, and reactivates demand the engine generates.
→ Revenue Growth - AI SEO
Wins organic and AI-search visibility that compounds month over month.
→ Revenue Growth - CRO
Converts more of the same traffic into pipeline and revenue.
→ Revenue Growth
Built for Multi-Location and Franchise Brands
Coordinated Performance at Every Location
We turn fragmented local marketing into a coordinated performance framework.
- Central brand control with local flexibility
- Location-specific strategy for new vs existing stores
- Hyper-local search optimization
- Review and rating impact on foot traffic
- CRM strategy and execution
What You Get
An Embedded Growth Partner
We function as an extension of your internal team — not a vendor you manage.
- Dedicated strategists
- Full execution team
- Paid media, SEO, creative, and CRM support
- Monthly strategy calls
- AI-powered optimization tools
- Custom real-time reporting dashboards
- Full-funnel KPI mapping
- CRO (Conversion Rate Optimization)
"Marketing's job is to create revenue certainty — not just awareness."
Every dollar your organization invests in marketing should be traceable to leads, sales, customer lifetime value, brand awareness, sentiment, and long term equity. Performance and brand building are not separate disciplines — they are complementary forces that drive sustainable market positioning and revenue growth.
From the Blog
Expert perspectives on what actually works.
STRATEGYWhy Fragmented Marketing Agencies Are Costing You More Than You Think
The hidden cost of juggling multiple vendors isn't just budget waste — it's the strategic gaps between them that silently erode your growth.
Read article
RETAILOmnichannel Marketing for Multi-Location Retail
What actually works when you're coordinating marketing across dozens of locations with different competitive landscapes.
Read article
AI & AUTOMATIONAI in Marketing: What Actually Changes
Separating the genuine transformation from the hype — and what marketing leaders should prioritize right now.
Read article
Common Questions
Frequently Asked Questions
About marketFX
A full-stack marketing agency provides every marketing capability under one roof — strategy, paid media, SEO, content, creative, social media, CRM, and analytics. Instead of hiring five or six separate vendors who do not communicate with each other, a full-stack agency operates as a single integrated team. marketFX digital built this model specifically to eliminate the coordination gaps, data silos, and accountability problems that fragment most companies' marketing.
When you hire separate agencies for SEO, paid media, creative, and social, each one optimizes for their own channel without seeing the full picture. Strategy gets diluted across competing priorities, data lives in disconnected dashboards, and nobody owns the overall outcome. marketFX replaces that fragmented model with one team that shares one strategy, one dataset, and one P&L.
We work across industries including luxury retail, franchise, consumer goods, DTC e-commerce, technology, and professional services. Our client portfolio includes Samsung, Spence Diamonds, 7-Eleven Canada, and Stonz Wear.
Yes. While our offices are in Scottsdale, Arizona and Vancouver, British Columbia, we serve clients across North America and internationally.
Working Together
Onboarding starts with a strategy assessment where we audit your current marketing, identify the biggest gaps, and build a prioritized roadmap. Most clients see their first measurable improvements within 60 to 90 days.
We offer flexible engagement structures, but our best results come from strategic partnerships built over time. Our average client relationship is over ten years.
Results & ROI
We use our Signal vs Noise framework to separate decision-grade metrics from vanity metrics. That means we track pipeline contribution, customer acquisition cost, lifetime value, and revenue attribution across every channel.
Paid media campaigns can deliver measurable results within the first 30 days. SEO and content typically show meaningful traction within 90 to 120 days.
Ready to unify your marketing?
Book a 30-minute strategy session. No pitch deck — just a focused conversation about what's working and what isn't.
- 30-min strategy call
- No pitch deck, just answers
- Reply within 24 hours
Scottsdale, AZ · Vancouver, BC
info@marketfxdigital.com