A Google Ads Agency That's Honest About What Drives ROAS

FAQs

Google Ads management, answered

How much does Google Ads management cost?

Pricing is scoped to your media spend, channel mix, and account complexity. The audit is a fixed-fee diagnostic and is refunded against your first month of management if you engage. We share specific numbers in writing after a brief scoping call so the conversation starts with fit, not negotiation.

Do you require a long contract?

No. The first 90 days are committed because that's how long it takes to rebuild tracking, restructure campaigns, and gather enough data to optimise responsibly. After that, the engagement is month-to-month with 30 days notice. If we aren't earning the fee, we don't deserve the renewal.

What's a realistic ROAS for B2B, ecommerce, or lead gen?

It depends entirely on margin, sales cycle, and LTV — anyone quoting a universal ROAS benchmark is selling you something. For ecommerce we typically model blended ROAS targets between 3x and 8x based on contribution margin. For B2B lead gen we model cost per qualified opportunity and pipeline-influenced revenue, not ROAS. We'll build the target with you during the audit using your numbers.

Do you charge a percentage of spend or a flat fee?

Whichever is greater: 12% of monthly media spend or a $5,000 minimum. The percentage model aligns us when accounts scale; the floor protects the quality of work on smaller accounts. We do not earn agency rebates or kickbacks from Google, and we will tell you when scaling spend is the wrong move.

Will you manage our existing campaigns or rebuild them?

Both options are on the table and the answer comes from the audit. Sometimes the existing structure has enough conversion history to be worth optimising in place; sometimes the architecture is so far off that a rebuild recovers more revenue than incremental tuning ever will. We show you the trade-off explicitly before any work starts.

How quickly will we see results?

Tracking and waste fixes typically show up in week one or two. Bid strategy and structural changes need a learning window of 2–4 weeks per campaign. Most accounts see meaningful efficiency gains by day 30 and the full effect of a rebuild by day 90.

Do you offer Google Ads training for our internal team?

Yes. We run training engagements for in-house teams who want to bring management back in-house or simply level up. These are scoped as fixed-fee workshops or recurring coaching, separate from the management retainer.

What's your stance on Performance Max?

PMax works well for ecommerce with a clean feed and disciplined account structure. It works poorly when it's allowed to cannibalise branded search, eat your remarketing audiences, or hide spend behind the asset group black box. We use PMax where it earns its place — not because Google's rep told you to.

How do you handle attribution?

We treat Google Ads' default last-click and data-driven models as inputs, not gospel. We layer GA4, server-side conversion APIs, Enhanced Conversions, and (where the data exists) marketing mix or incrementality testing. The goal is decision-grade attribution, not the most flattering one.

What happens if performance drops?

We tell you within the same week, in writing, with a diagnosis and a fix plan. Performance dips happen — auction shifts, seasonality, tracking breaks, creative fatigue. What separates a good agency from a bad one is whether you hear about it from us or from your finance team. You hear it from us.