Marketing Insights & Strategy
Expert perspectives on integrated marketing, omnichannel strategy, and AI in marketing.
AI & AutomationAI Enablement Services: What to Buy and How to Compare
Most teams use AI. Far fewer redesign the work. What AI enablement services should include, the marketFX AI Enablement Ladder™, and how to compare providers.
By Abby Di Niro · November 5, 2026Read article
SEOAI Search Optimization Services: What to Buy and How to Compare
Google AI Mode queries run three times longer than classic searches. What AI search optimization services should include, the marketFX Engine Door Map, and how to compare providers.
By Justin Moretto · November 4, 2026Read article
SEOOrganic SEO Services: What to Expect and How to Compare Providers
Google users clicked a result on 8% of visits with an AI summary, versus 15% without. What organic SEO services should include now, the marketFX Rank, Cite, Convert Model, and how to compare providers.
By MarketFX Team · November 3, 2026Read article
StrategyHow to Choose a Franchise Marketing Agency: 10 Questions to Ask
About 845,000 US franchise establishments, four separate marketing budgets and franchisees who want proof. The marketFX Four Budget Map and 10 questions to ask before you hire a franchise marketing agency.
By Abby Di Niro · November 1, 2026Read article
StrategyLLM Advertising Platforms: Where You Can Buy Ads in AI Answers
ChatGPT Ads hit a $1 billion run rate in under 200 days. Where you can buy ads in AI answers in 2026, what each platform's own documentation says about targeting, cost and reporting, and how to choose where to start.
By Justin Moretto · October 31, 2026Read article
AnalyticsHow to Choose a Marketing Analytics Agency: What One Should Deliver
85% of marketers feel confident about ROI, but only 32% measure it across every channel. What a marketing analytics agency should deliver, how attribution, incrementality and MMM fit together, what drives cost, and how to choose.
By MarketFX Team · October 30, 2026Read article
StrategyPPC Management Services: What They Should Include for Google and Meta Ads
Social ad revenue passed search in the US in 2025, and Google and Meta now automate most of the buying. What PPC management services should include, what to check in Performance Max and Advantage+, and how to choose a provider.
By Abby Di Niro · October 29, 2026Read article
SEOSEO Content Services: What They Should Include for Google and AI Search
About half of new articles online are now mostly AI-written, yet far fewer of them rank or get cited. What SEO content services should include, how to compare providers, and what to measure.
By Justin Moretto · October 28, 2026Read article
SEOTechnical SEO Services: What They Should Include for Google and AI Crawlers
Most AI crawlers do not run JavaScript, so technical SEO now has to work for two kinds of bots. What technical SEO services should include, what an audit should deliver, and how to compare proposals.
By MarketFX Team · October 27, 2026Read article
SEOEcommerce SEO Services: What to Buy in the AI Search Era
Most ecommerce SEO proposals cover crawl, categories, and products well, then go thin on buying content, AI search, and revenue measurement. What to buy, what to fix first, and how to compare providers.
By Abby Di Niro · October 26, 2026Read article
SEOEnterprise SEO Agency: How to Choose One in the AI Search Era
Enterprise SEO is a scale and governance problem before it is a content problem. What a good enterprise SEO agency does, how AI Overviews change the work, and how to choose one.
By Justin Moretto · October 25, 2026Read article
SEOLLM SEO Agency: How to Evaluate One Before You Sign
Hiring an LLM SEO agency? What the work covers, where an agency can and cannot influence AI answers, a six point scorecard, and the questions to ask.
By MarketFX Team · October 24, 2026Read article
SEOAI Search Audit: What It Covers and How to Run One
What does an AI search audit actually check? The five layers to review, how to run one step by step, what the deliverable should include, and red flags.
By Abby Di Niro · October 23, 2026Read article
AI & AutomationAI Marketing Consultant: What They Do and When to Hire One
What does an AI marketing consultant actually do? Core deliverables, consultant vs agency, when to hire one by AI maturity stage, and the questions to ask.
By Justin Moretto · October 22, 2026Read article
SEOAEO Services: What They Include and How to Choose a Provider
What do AEO services actually include? The core deliverables, questions to ask a provider, red flags to avoid, and how to measure AI search visibility.
By MarketFX Team · October 21, 2026Read article
SEOAI Overview Exposure in Retail: an 18-Brand Study
Original research across 18 US multi-location retail brands and 9.58M keywords. 31.4% now sit under a Google AI Overview, and domain authority does not predict which ones.
By Abby Di Niro · August 25, 2026Read article
SEOGenerative Engine Optimization Tools: What You Actually Need
A working guide to generative engine optimization tools: the four categories that matter, what each actually measures, and how to build a GEO stack without overbuying.
By MarketFX Team · July 16, 2026Read article
SEOHow to Improve Visibility in Google AI Overviews
Google AI Overviews now appear on roughly half of US searches. Here is how to get your content cited: trigger patterns, formatting, schema, and freshness, with sourced 2026 data.
By Abby Di Niro · July 15, 2026Read article
SEOGEO vs SEO: What Generative Engine Optimization Actually Is
What GEO is, how it differs from SEO, real examples, and the strategies that get brands cited in ChatGPT, Perplexity, and Google AI Overviews.
By Justin Moretto · July 16, 2026Read article
StrategyHow Much Does a Marketing Agency Cost in 2026, and What That Number Hides
Retainers run $2,500–$50,000/month, but the number hides what matters. Fee models, hidden costs, and how to size investment to stage and growth.
By Justin Moretto · May 10, 2026Read article
MeasurementWhy Your Google Analytics Dashboard Is Lying to You
Last-click attribution misattributes 60% of conversions. The Signal vs Noise™ framework separates decision-grade metrics from vanity metrics.
By Abby Di Niro · April 10, 2026Read article
StrategyHow to Build a Full-Funnel Marketing Strategy From Scratch
Most marketing teams run channels in parallel rather than in sequence. Here's the framework for building a connected funnel.
By Abby Di Niro · March 23, 2026Read article
SEOLocal SEO for Multi-Location Brands: The 2026 Playbook
AI Overviews and rising consumer expectations have changed what it takes to win local visibility for multi-location brands.
By Abby Di Niro · March 10, 2026Read article
AI & AutomationAI in Marketing: What Actually Changes vs. the Hype
Separating signal from noise on AI in marketing: what's real, what's overhyped, and what your team should do about it.
By Abby Di Niro · February 22, 2026Read article
RetailOmnichannel Marketing for Multi-Location Retail
How to unify your digital and in-store experience across every location, and why the brands that get it right pull ahead.
By Abby Di Niro · July 9, 2025Read article
StrategyWhy Fragmented Marketing Agencies Are Costing You More Than You Think
When your paid media team, SEO agency, and CRM vendor operate independently, your budget absorbs the coordination cost.
By Abby Di Niro · May 31, 2025Read article