SEO and AI Visibility Consulting

marketFX digital helps enterprise, franchise, multi-location, and growth-focused brands improve visibility across Google, AI Overviews, ChatGPT, Perplexity, Gemini, Claude, YouTube search, social search, and traditional organic search, in one integrated program.

Organic search and AI visibility are strongest when they are connected to paid media, CRO, CRM, and analytics inside a complete performance marketing strategy.

Request an SEO and AI visibility audit See our GEO methodology

Why this matters

Buyers don't start at your homepage anymore

Discovery now spans Google, AI answers, review platforms, Reddit, YouTube, LinkedIn, and social search. If you're not present and credible across that surface, you're invisible during the part of the buying journey that actually shapes the shortlist.

Google organic search

Google AI Overviews

ChatGPT, Perplexity, Gemini, Claude

YouTube and video search

Reddit, LinkedIn, and social search

Review platforms and third-party citations

A modern SEO and AI visibility program treats all of these as one connected surface, because the same crawl signals, schema, and authority compound across every one of them.

What we audit

The full SEO and AI visibility stack

An enterprise SEO audit that goes beyond rank tracking, covering the technical, structural, and content signals that Google and AI engines both rely on.

Technical SEO

Core Web Vitals, render paths, mobile usability, status codes, redirects, log-file behavior, and JavaScript readability for AI bots.

Structured data

Organization, Service, Article, FAQ, HowTo, BreadcrumbList, LocalBusiness, and Speakable JSON-LD reviewed for accuracy and AI-engine readiness.

Crawlability and indexation

robots.txt, sitemap hygiene, GPTBot/ClaudeBot/PerplexityBot/Google-Extended access, canonical signals, and orphan-page detection.

Content quality and depth

Page-by-page review of intent match, originality, expertise signals, and the long-form depth required to be quoted by AI engines.

Entity clarity

How clearly your brand, people, services, and locations are defined as entities across your site, Wikidata, Knowledge Graph, and third-party sources.

Topical authority

Cluster mapping against the queries your buyers actually ask, gaps, overlaps, and the next 10 to 20 topics needed to own the category.

Internal linking

Hub-and-spoke link architecture that distributes authority to revenue pages and helps AI engines understand topical relationships.

Location and FAQ structure

Multi-location page templates, NAP consistency, Google Business Profile hygiene, and FAQ blocks structured for AI answer inclusion.

AI answer readiness

TL;DRs, definition blocks, comparison tables, named frameworks, and llms.txt, the structures AI engines lift into their answers.

What we improve

From audit to durable visibility

The audit is only useful if it ships. We work alongside in-house teams and partner agencies to implement the changes that move both rankings and AI citations.

Service page structure

Rebuilt service pages with clear intent match, proof, structured data, and the supporting content AI engines need to cite confidently.

Schema architecture

A site-wide JSON-LD plan, Organization, Service, FAQ, Article, BreadcrumbList, LocalBusiness, and Speakable, implemented and validated.

FAQ and answer content

Question-led blocks written for AI consumption and SERP features, mapped to the prompts your buyers ask in ChatGPT and Google.

Thought leadership and authority

Executive POV articles, named frameworks, and original research that earn citations across SEO, AI engines, and the press.

Authority signals off-site

Digital PR, listings, partner mentions, podcasts, and high-trust references, the citation profile AI engines actually weigh.

Local and multi-location SEO

Location-page templates, Google Business Profile, reviews, and local entity signals across every market you operate in.

Case studies and proof

Outcome-led case studies with structured data so prospects and AI engines can extract the proof in one read.

Proof-based content

Data, screenshots, source links, and named experts on every page, the credibility signals that compound across both SEO and GEO.

Deliverables

What you receive

A complete, written engagement deliverable, not a slide deck. Every recommendation is prioritized, scoped, and tied to a 90-day execution plan.

✓AI visibility audit across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
✓Full SEO audit covering technical, on-page, content, and off-page signals
✓Structured data recommendations with JSON-LD specifications
✓Content roadmap mapped to revenue-aligned topical clusters
✓Prioritized technical fix list with effort and impact scoring
✓Internal linking map for hub-and-spoke authority distribution
✓Keyword strategy spanning SEO, AEO, and GEO query types
✓90-day action plan with named owners and weekly milestones

Who this is for

Built for complex, revenue-accountable brands

Enterprise brands

Large organizations that need a defensible search and AI presence across multiple business units, brands, and regions.

Franchise systems

Franchisors balancing brand-level authority with franchisee-level local visibility, reviews, and consistent NAP data.

Multi-location businesses

Healthcare, professional services, fitness, retail, and home services with 10 to 1,000+ locations to optimize.

Private equity-backed brands

Sponsor-backed portfolio companies that need an SEO and AI visibility baseline before scaling demand programs.

Professional services

Law, finance, accounting, consulting, and B2B services where buyer research now runs through AI engines first.

Fragmented marketing systems

Teams running 3 to 6 disconnected vendors who need one consolidated SEO and AI visibility plan that ties everything together.

FAQ

How an SEO and AI visibility engagement runs

Every engagement starts with an audit of technical health, content, internal linking, structured data, and location signals, along with a baseline of where your brand currently appears in Google results and in AI answers for a defined set of buyer questions. We then agree a prioritized plan with your team, separating fixes that can be made once across the whole site from page-level work that has to be done market by market or topic by topic.

During implementation we work alongside your developers and content team rather than handing over a report and leaving. Reporting covers organic traffic, rankings, leads from organic search, and citation share in AI answers, measured against the baseline. Structured data, AI crawler access, and an llms.txt file help machines read a site, but none of them guarantee rankings or citations, so we judge the work by outcomes rather than by what was implemented.

Which of our search pages fits your situation

This page covers our combined SEO and AI visibility program, which is the right fit when technical SEO, content, and local signals all need work. If your SEO foundations are already in good shape and you want them adapted for AI answers, see our AI SEO agency page. If you want a dedicated program focused on citations in ChatGPT, Perplexity, Gemini, and AI Overviews, see our GEO agency page. Franchise systems with many locations should start with franchise SEO, and online retailers with large catalogs should look at ecommerce marketing.

Evidence from past work

The organic work summarized on our case studies and results page includes a multi location and franchise brand where local visibility varied widely by market, addressed through a standard for Google Business Profile, local landing pages, schema, and review operations, and a B2B services brand whose review covered SEO and AI visibility coverage of buyer intent queries alongside lead definitions. Those summaries describe combined programs, so we do not credit their results to SEO alone. Client names are withheld, and past results describe specific engagements rather than a promise of future performance.

SEO and AI visibility, answered

What is AI visibility and how is it different from SEO?

SEO optimizes for ranked blue links inside Google. AI visibility, sometimes called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization), optimizes for inclusion inside AI-generated answers from ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. The technical foundations overlap heavily, but the success metric shifts from rank and clicks to citation and brand mention.

Do I still need traditional SEO if I invest in AI visibility?

Yes. AI engines lean heavily on the same crawl signals, schema, and authority that traditional SEO improves. Brands that already rank well in Google tend to be cited disproportionately in AI answers. The right model is layered, keep the SEO foundation strong and add an AI visibility layer on top.

What is AEO and how does it relate to GEO?

AEO stands for Answer Engine Optimization, structuring content so it can be lifted directly into an answer, whether that answer comes from a featured snippet, an AI Overview, or an AI chatbot. GEO (Generative Engine Optimization) is a closely related discipline focused specifically on large language model citations. Most engagements treat them as one program with shared deliverables. If you want a dedicated AI search program rather than a combined SEO engagement, our GEO agency page describes that work, and our AI SEO agency page explains how we adapt existing SEO for AI answers.

How does schema actually help with ChatGPT and Google AI Overviews?

Structured data gives machines a precise, machine-readable definition of what each page is about, your organization, services, articles, FAQs, locations, and people. Search engines and AI systems can use these signals to understand entities more reliably, but schema does not guarantee rankings or citations on its own. It works best as a supporting layer under accurate, useful content that matches what the markup describes, and it needs maintenance whenever the page changes.

How do I know if ChatGPT or Perplexity is already citing my brand?

We combine server-log analysis (looking for GPTBot, ClaudeBot, PerplexityBot, and Google-Extended user agents), prompt-based testing across the major engines, and brand-mention tracking tools to build a baseline citation map. The audit deliverable includes a current-state snapshot and the queries where you are, and are not, being mentioned.

Will Google AI Overviews cannibalize my organic traffic?

AI Overviews reduce clicks for purely informational queries, but they also create a new branded-mention surface that drives downstream consideration. The strategy is to defend revenue-aligned commercial keywords with deeper pages, and to structure informational content so your brand is the cited source inside the AI Overview itself.

How long until SEO and AI visibility work shows results?

Technical and schema fixes start appearing in AI engines within 2 to 6 weeks as the major bots re-crawl. Content and topical-authority work compounds over 60 to 120 days. Most engagements show measurable lift in branded mentions inside AI answers by month three, and meaningful organic ranking lift by months four to six.

Is this a fit for franchises and multi-location brands?

Yes, this is a core focus. The audit covers brand-level signals (Organization, authority, thought leadership) and location-level signals (LocalBusiness schema, Google Business Profile hygiene, location-page templates, reviews, and NAP consistency) so brand and locations reinforce each other in both Google and AI answers.

Request an SEO and AI visibility audit

We'll benchmark your current visibility across Google, AI Overviews, ChatGPT, Perplexity, Gemini, and Claude, and return a prioritized 90-day plan to close the gaps that matter.

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SEO and AI visibility consulting