Ecommerce Marketing Agency
Ecommerce marketing agency connecting paid media, ecommerce SEO, conversion rate optimization, lifecycle email and SMS, and analytics so online growth is measured by profitable revenue.
The problem
Why ecommerce growth stalls when channels are managed separately
Most online retailers reach a point where adding budget to paid media stops producing proportional revenue. The causes are rarely visible inside any one platform. Product feeds may be incomplete, conversion tracking may count the same order twice, returning customers may be targeted as if they were new, and product and category pages may not be answering the questions shoppers ask before they buy.
Each of those problems belongs to a different specialist, which is why they often go unresolved. Our ecommerce work treats paid media, search, conversion, retention, and measurement as one system, so a fix in one place is not undone by a gap somewhere else.
What we do
Ecommerce marketing services built from our core disciplines
Most ecommerce engagements combine several of the following, scoped to your catalog, platforms, and margin targets.
- Paid media across Google Shopping, Performance Max, Meta, and other platforms, with feed quality, branded search spend, and customer exclusions reviewed alongside bidding. See our paid media services.
- Ecommerce SEO for category, product, and collection pages, including technical health, internal linking, structured data that matches what the page shows, and content that answers real shopping questions. See SEO and AI visibility consulting.
- Conversion rate optimization on product pages, cart, and checkout, prioritized by revenue impact and validated through testing. See conversion rate optimization.
- Lifecycle email and SMS, including welcome, browse and cart reminders, post purchase, and win back flows that respect consent. See CRM and marketing automation.
- Analytics and attribution that reconcile platform reported revenue with your store and finance data. See marketing analytics and reporting.
Measurement
Judging ecommerce marketing by contribution, not platform reports
Ad platforms tend to claim credit for the same orders, so adding their reported revenue together usually overstates what marketing produced. We set up reporting around blended measures such as marketing efficiency ratio, new customer acquisition cost, and repeat purchase rate, and we use platform data to guide day to day optimization rather than to judge overall performance.
Our marketing attribution work covers how we approach this in more detail, and our article on why analytics dashboards mislead explains the most common reporting traps.
Experience
Who this is for and where we have worked
This work is a good fit for direct to consumer and omnichannel retailers that sell through their own store, run several paid channels, and want one partner accountable for the whole funnel. Brands we have worked with include Samsung, Spence Diamonds, and Stonz Wear. The anonymized engagement summaries on our case studies and results page include a DTC and retail brand whose rising acquisition costs traced back to tracking decay, audience overlap, and landing page problems. Past results describe specific engagements rather than a promise of future performance.
Retailers with physical stores should also see our retail marketing page, and if you are not sure where the biggest gaps are, a marketing audit is the usual starting point.
FAQs
Ecommerce marketing FAQ
- What does an ecommerce marketing agency do?
- An ecommerce marketing agency plans and runs the channels that bring shoppers to an online store and turn them into repeat customers. At marketFX that means paid media, ecommerce SEO, conversion rate optimization, lifecycle email and SMS, and the analytics needed to see which of those are actually producing profitable revenue.
- Do you manage Google Shopping and Performance Max?
- Yes. Shopping and Performance Max campaigns are part of our paid media work, and we review product feed quality, branded search spend, and conversion goals alongside bidding, because those settings often decide whether the campaigns are profitable.
- Which ecommerce platforms do you work with?
- Our work happens mostly in ad platforms, analytics, CRM, and email or SMS tools, so we can work with most common store platforms. During the audit we confirm how your store passes order and product data to those tools and fix any gaps before scaling spend.
- How do you measure ecommerce marketing performance?
- We look at blended measures such as marketing efficiency ratio, new customer acquisition cost, and repeat purchase rate, reconciled with store and finance data, rather than adding up revenue reported by each ad platform. Platform data is still used to optimize campaigns day to day.
- Where should an ecommerce engagement start?
- Usually with an audit of tracking, paid media, and the highest traffic product and category pages. That shows whether the main constraint is measurement, acquisition, conversion, or retention, so budget goes to the problem that is actually limiting growth.
See where your store is leaking revenue
Book a 30 minute working session and we will review how your tracking, paid media, and key product pages are performing today.
- 30-min strategy call
- No pitch deck, just answers
- Reply within 24 hours
Scottsdale, AZ · Vancouver, BC
info@marketfxdigital.com