E-E-A-T
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the framework Google uses to evaluate content and source quality.
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is the framework from Google's Search Quality Rater Guidelines for evaluating whether content and its source deserve to rank, and it increasingly shapes which sources AI engines trust enough to cite.
How it works
E-E-A-T is not a single ranking factor but a bundle of signals: named authors with real credentials, first-hand experience demonstrated in the content, accurate and sourced claims, authoritative third-party mentions, and a site that is transparent about who is behind it. Person and Organization schema help engines connect those signals to verifiable entities.
Why it matters
Engines are deciding which sources to trust on behalf of the user, in both rankings and AI answers. Brands that invest in demonstrable expertise get cited; anonymous, unsourced content gets filtered out. Learn more about our content strategy services.
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