Internal Linking
Internal linking is the practice of linking between pages on the same site to distribute authority and help engines understand site structure.
Internal linking is the practice of linking between pages on the same website. Internal links distribute authority across the site, establish topical relationships between pages, and give crawlers the paths they need to discover content.
How it works
Effective internal linking is deliberate: hub pages link to their spokes and spokes link back, high-authority pages pass strength to priority commercial pages, and anchor text describes the destination in plain language. Orphaned pages with no internal links are hard for engines to find and rarely rank. Navigation, footers, and in-content links all contribute, but contextual in-content links carry the most meaning.
Why it matters
Internal linking is the cheapest authority lever a site controls. It requires no outreach, compounds with every new page, and shapes how both crawlers and AI retrieval systems understand what the site is about. Learn more about our content strategy services.
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