Landing Page

A landing page is a standalone page a visitor arrives on from a campaign (an ad, an email, a social post), built around one offer and one desired action. Unlike general site pages, it strips away navigation and competing links to keep attention on converting.

How it works

Strong landing pages match the message of the ad that sent the visitor (message match), lead with the outcome the visitor wants, prove the claim with specifics and social proof, and make the next step obvious with a single clear call to action. Every added link, form field, or competing message measurably leaks conversions. Dedicated pages per campaign or audience also make paid media quality scores and test results cleaner.

Why it matters

Sending paid traffic to a generic homepage wastes spend; the homepage serves everyone, so it converts no one particularly well. Purpose-built landing pages routinely convert at multiples of general pages for the same traffic. Learn more about our conversion rate optimization services.