Schema Markup
Schema markup is structured data code that labels a page's content so search and AI engines can understand entities, and it powers rich results.
Schema markup is structured data code, most commonly JSON-LD, added to a page to label its content in a vocabulary engines understand: this is an Organization, this is a Product, this is an FAQ, this is a Person. It removes ambiguity about what the page contains.
How it works
Schema types map to the page's content: Organization and LocalBusiness for company pages, Product and Review for commerce, Article for editorial, FAQPage for question content, DefinedTerm for glossaries. Correct markup makes pages eligible for rich results and feeds the entity understanding that both Google's knowledge systems and AI engines rely on when deciding what a brand is and whether to cite it.
Why it matters
Schema is one of the few direct channels a site has to speak to machines in their own language. It is foundational entity work: cheap to implement, and it raises the ceiling on both rich result eligibility and AI citation odds. Learn more about our GEO agency practice.
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