Marketing audit services

Marketing Audit Services

marketFX digital audits paid, owned, earned, CRM, analytics, SEO, AI visibility, website performance, and conversion paths — one integrated review that shows what is helping growth and what is holding it back.

Request a marketing audit See all services

What the audit covers

Every channel, system, and signal that moves revenue

One audit, one team, one prioritized read on the entire marketing system — not eleven disconnected reports.

Paid media

Google, Meta, TikTok, LinkedIn, programmatic, and retail media — spend efficiency, structure, attribution, and creative.

SEO

Technical SEO, on-page, content depth, internal linking, and authority signals against your category.

AI visibility

Citations and brand presence inside ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews.

Website conversion

Information architecture, page templates, friction points, form design, and revenue-page performance.

CRM and lifecycle

Lead-to-revenue handoff, nurture flows, segmentation, and the SLA between marketing and sales.

Analytics and reporting

GA4, server-side tracking, conversion definitions, dashboards, and the integrity of the numbers leadership sees.

Customer journey

End-to-end mapping from first touch through retention — channels, content, and the gaps between stages.

Creative and messaging

Positioning, value props, hooks, and creative consistency across paid, organic, and lifecycle touchpoints.

Organic content

Blog, resources, thought leadership, and topical-authority gaps measured against revenue-aligned clusters.

Reviews and reputation

Volume, recency, sentiment, and response practices across Google, industry sites, and review aggregators.

Competitive positioning

Share-of-voice, message differentiation, paid overlap, and the moves competitors are making that you are not.

Want to go deeper on a specific layer? See our SEO and AI visibility consulting, paid media services, and marketing analytics and reporting.

Common problems we find

The patterns that quietly cap growth

Almost every audit surfaces a version of these. The cost is rarely one big leak — it is a dozen small ones compounding across the funnel.

Wasted media spend

Budget concentrated in campaigns, audiences, or placements that look healthy in-platform but never convert into pipeline or revenue.

Weak tracking

Missing server-side events, blocked pixels, duplicated conversions, and dashboards that quietly disagree with the CRM.

Duplicate conversion goals

The same action counted across multiple platforms, inflating reported performance and corrupting bidding signals.

Poor landing page alignment

Ads promise one thing, landing pages deliver another — and the bounce rate proves it.

Fragmented vendors

Three to six agencies optimizing their own slice while no one owns the full-funnel outcome.

Low organic visibility

Thin service pages, weak schema, and no defensible topical authority — invisible in both Google and AI engines.

No clear reporting framework

Different numbers in every meeting, no single source of truth, and no leading indicators tied to revenue.

Missing CRM follow up

Leads captured and then dropped — no scoring, no nurture, no handoff SLA, and no closed-loop reporting.

Thin content

Pages written for keywords instead of buyers — and neither Google nor AI engines find anything worth citing.

Weak location-level visibility

Inconsistent NAP data, neglected Google Business Profiles, and location pages that all look the same to search engines.

Deliverables

What you receive

A complete, written engagement deliverable — not a slide deck. Every recommendation is prioritized, owned, and tied to a 90-day execution plan.

Executive summary deck

A board-ready narrative of what we found, what it costs you, and what to do about it — in plain language.

Detailed audit appendix

Every finding, screenshot, data export, and source document — the complete working file behind the summary.

Prioritized recommendations

Every recommendation scored on impact, effort, and confidence, with rationale and dependencies surfaced.

Quick wins

The 5–10 fixes that compound immediately — usually shipped inside the first two weeks of the engagement.

90-day roadmap

A sequenced execution plan with weekly milestones, owners, and the order operations need to happen in.

Measurement framework

Conversion definitions, server-side event spec, dashboard structure, and the single source of truth for revenue reporting.

Suggested owners and KPIs

Named owners — internal, agency, or marketFX — for every workstream, with leading and lagging KPIs attached.

Who it is for

Built for revenue-accountable leaders

Enterprise brands

Multi-business-unit organizations that need a single, defensible read on marketing performance across the portfolio.

Franchise networks

Franchisors balancing brand-level marketing with franchisee-level execution, reviews, and local visibility.

Multi-location companies

Healthcare, professional services, fitness, retail, and home services running 10 to 1,000+ locations.

DTC brands

E-commerce operators where paid efficiency, lifecycle, and creative throughput decide whether the year works.

Leadership teams pre-investment

CEOs, CMOs, and PE sponsors who need clarity on what is actually working before approving the next round of spend.

Why marketFX

A senior strategy partner, not just an execution agency

Senior strategy, not junior execution

Audits are led by senior strategists with operator backgrounds — not delivered by an analyst working through a template.

Full funnel, one team

Paid, SEO, AI visibility, CRM, analytics, and creative reviewed together — the way they actually operate in your business.

Revenue-accountable

Every recommendation is tied to a revenue outcome, a KPI, and an owner. No fluff, no vanity metrics, no slide-decoration.

Vendor-neutral

We will tell you what to keep, what to fix, and what to replace — including work we did not do and partners you already pay.

Implementation-ready

The audit is built to ship. Either your team executes it, your agencies execute it, or marketFX executes it alongside them.

FAQ

Marketing audits, answered

What is a full-funnel marketing audit?

A full-funnel marketing audit is a structured review of every channel and system that influences revenue — paid media, SEO, AI visibility, website conversion, CRM, analytics, creative, and reporting. The goal is to identify what is helping growth, what is holding it back, and the prioritized actions that will move the number.

How is this different from a paid media audit or an SEO audit alone?

A paid media audit or SEO audit looks at one channel in isolation. A full-funnel marketing audit looks at how every channel, tracking system, and revenue page works together — because most growth problems live in the seams between channels, not inside any single one.

How long does a marketing audit take?

Most engagements run two to four weeks from kickoff to final deliverable, depending on scope, account complexity, and access. Quick-win recommendations are shared as soon as they are found so execution can start before the full report lands.

What access do you need from our team?

Read-only access to your ad accounts, GA4, server-side tracking platform, CRM, CMS, search console, and any business intelligence dashboards. We provide a clear access checklist at kickoff and never request credentials outside of the platforms' standard sharing flows.

Will the audit disrupt our current campaigns?

No. The audit is read-only by default. We do not pause campaigns, change bids, or alter tracking during the review. Any changes are proposed in the recommendations and only executed after you approve scope and sequencing.

Do you audit work done by our existing agencies?

Yes — and we do it neutrally. The audit assesses outcomes, not relationships. The deliverable tells you which partners are producing measurable value, where the work is duplicative, and where a different operating model would unlock growth.

What does an enterprise marketing audit cost?

Audit fees are scoped to the size and complexity of the marketing system — number of channels, locations, ad accounts, and CRM depth. We share a fixed fee in writing after a brief scoping call so there are no surprises mid-engagement.

What happens after the audit?

You own the deliverable and can execute it however you choose. Most clients ask marketFX to lead execution on at least the analytics and SEO and AI visibility workstreams, with the rest distributed across in-house teams or existing partners against the 90-day roadmap.

Request a marketing audit

One review of paid, SEO, AI visibility, CRM, analytics, and conversion — with a prioritized 90-day plan attached.

Book a consultation

Marketing audit services for enterprise, franchise, multi-location, and DTC brands. We audit paid, owned, earned, CRM, analytics, SEO, AI visibility, website performance, and conversion paths to show what is driving growth and what is holding it back.

Full-Stack Omni-Channel Marketing · Scottsdale, AZ · Vancouver, B.C.

Performance Led

Brand Growth

A unified, full stack marketing team built for revenue accountability. Strategy, paid, SEO, content, social, and CRM operating as one integrated growth engine powered by AI and proactive consumer and platform shifts.

marketFX digital provides full-funnel marketing audit services for enterprise, franchise, multi-location, and DTC brands. We audit paid media, SEO, AI visibility, website conversion, CRM and lifecycle, analytics, customer journey, creative, organic content, reviews, and competitive positioning — and return an executive summary, a prioritized 90-day roadmap, a measurement framework, and named owners and KPIs.